Hurouf: The Art of the Word

I was asked to design a bespoke catalogue cover, art direct catalogue layout, create a catalogue casing and luxury invitation for the Sotheby’s auction of Hurouf: Art of the World, taking place in Doha, which was presented to the Royal Family of Doha.

The Arabic calligraphy motif represented the auction, which was dedicated entirely to calligraphy. The motif, colour palette, gold foiling and die cut finishing’s, gave continuity between the designed pieces. The finished result was both luxurious and premium, reflective of the high-end cliental the auction attracted.